On this episode, we have an insightful conversation with Neil Goldberg, designer, entrepreneur, educator and author with a passion for seeing human centered design applied with artisanal care to every kind of artifact of the human imagination. He’s served as design researcher at furniture maker Herman Miller, and brought the people centered innovation process he practiced there to Silicon Valley where he founded the design agency Praxis. Here he answers the Big Question: “Why is design consciousness so important for this cultural moment as we navigate our current crises of: pandemic, poverty, and protests?” He shares insights on design thinking and an ethical framework for design practice he refers to as design consciousness. Design consciousness is the awareness that everything around us that isn’t nature is an artifact of the human imagination. Everything around us has been designed. “When we’re aware of having the agency of creation, we take care of what we create.”
We hope you enjoy! If you find this meaningful and helpful, please consider sharing with a loved one or a colleague. If you’d like to dive deeper and see more of Neil’s work, visit his website: www.praxisdesign.com
